No electricity, filter papers or capsules. These are just some genuine details of the most beloved coffee maker in Brazil and in the world, Aram Espresso Maker.
It all started in 2016, but the idea of building coffee products that didn’t require electricity and had the user experience in mind had already been on the agenda six years before that, when Maycon Aram was still in college studying Product Design.
The idea rose from a nuisance: Nowadays, when a product breaks down, it is cheaper to buy another one than to repair it. And by reflecting on this, it was possible to understand this was not the only problem.
The entire production and commercialization chain is drastically affected by this crazy consumption style, where each season the same products get a new design, with the same body parts and are sold as the latest innovation in the market.
Maycon is a master craftsman specialized in design for manufacturing, awarded with some of the most important product design awards in the country and abroad.
This consumption style that is imposed on us does not respect the ecosystem, let alone the people involved in the production chain. The Aram coffee maker is a small counterpart to this system.
The first prototype of the machine still had a system with resistance and energy, but the difficulties in the production and certification for sale were so high that they pushed the project back to its original concept without electricity.
When the final energy-free prototype was ready, the only thing missing was money to launch that idea to the world
A lot of study was necessary in other to Aram to become a unique product and provide a new experience within each preparation.
After thinking hard about how that dream could come true, Aram decided to talk to more people involved in the world of coffee to analyze the viability of that “utopian” creation.
All conversations led to a solution: why not opening a fundraise? And all attention was focused on collective financing at Catarse.
The expectation was to raise only R$ 35 thousand for the first batch of manufacture, but the outcome was much greater than the expected: More than R$ 35 thousand were collected in the first hours. At the end of the campaign, R$ 253 thousand was raised, and then that whole idea had come true!
Aram combines the knowledge and partnership of more than 20 local suppliers and artisans that bring this passion and craftsmanship in every detail of the coffee maker.
The method used at Aram allows you to adapt all the stages of the extracting process to your taste: from a true intense espresso to a smoother strain. Achieving results that match those of professional coffee makers. All you need is good ground coffee, hot water and the perfect time and place to enjoy your drink.
Created by a family of artisans and engineers on the outskirts of the capital of Paraná, Curitiba, Brazil is the small studio of Aram, amidst a nature of splendid green and a blue sky. That’s when it’s sunny, of course. 🙂
Today, Aram is a reference in more than 15 countries worldwide.
The project won the hearts of Brazilians and made headlines in the main newspapers and magazines in Brazil, such as Exame, Pequenas Empresas, Grandes Negócios, Nexo, Gazeta do Povo, Revista Espresso, TecMundo, Casa Vogue and several others.
It was also featured in international magazines such as Sprudge, Daily Coffee News, Oceans Magazine, The Coffee Hot Spot and My Recipes.
The Aram Coffee Maker is the first Brazilian espresso method and unlike conventional coffee makers, it does not require energy, the use of capsules or a paper filter.
It is common for people to be impressed during the preparation and wish to film and photograph the beautiful cream that slowly appears and falls into the glass.
Maycon Aram exhibiting at the 2019 World of Coffee fair, in Berlin.
Aram coffeemaker is one the inventions that encompasses the third wave of coffee and amazes aficionados and has been successful in the largest coffee fairs around the world such as the World Conference and Exhibition of Special Cafes in Japan “SCAJ”, one of the largest specialty coffee events in the world, Asia; The World of Coffee – the largest special coffee fair in the world – where we participated in the 2018 editions, in Seattle and in 2019, in Boston; in 2018 and 2019 at the Specialty Coffe EXPO “SCA”, which took place in Amsterdam and Berlin, respectively, and also in 2017 to 2019 at the International Coffee Week (SIC), which took place in Brazil.
Specialty Coffe EXPO “SCA” 2018. Seattle, EUA.
Aram adopted the Japanese “Wabi Sabi” philosophy as one of its main ideals of genuine simplicity and modesty, intimacy and the appreciation of the most basic integrity of natural objects and processes. When you buy an Aram, you don’t just buy a colorful machine: you buy a complete experience. Each wooden body carries various time marks imprinted naturally by the force of nature. Each drawing is unique and with each comes a surprise. It is about accepting the nature of life as it is.
At Aram, every detail is unique and exclusive, no two machines are the same.
Place it on the base to use on a counter or remove it from the base to take it wherever you want.
Find out more about the coffee maker that is capable of making the best coffee of your life! Click here.
