SINCE 2017

Our History

For Aram to be a unique product and provide a new experience with each preparation it took a lot of study. When it concerns coffee, innovation comes as a new discovered tone that reaches the mouth and brings a sensation unlike anything you have ever seen, drunk, or felt before.

The “culprits” of our recent and very promising story are the partners Maycon and Juca. It was from this, at first, improbable encounter that the Aram Coffee Maker took wings and reached the national market to conquer the hearts and palates of the Brazilians.

MAYCON ARAM

Also known as “Aram”, – because of his creation – Maycon is a master craftsman specialized in design for manufacturing awarded with some of the main prizes related to product design in the country and abroad, such as the IF Award, Design Award Museu da Casa Brasileira, Design Salon, IDEA Brasil, and Brazilian Packaging Award. From Juiz de Fora, Minas Gerais, he never minded drinking that common Brazilian coffee, mostly well diluted and with sugar. His passion for the real flavor of the beverage began while still in college for a utensils project. That was the beginning of a unique initiative with potential and values linked to sustainability and humanization.

JUCA ESMANHOTO

Their stories come together from that moment on. Juca is today one of the most respected baristas in the country. From civil engineer to musician who traded a stable life to pursue his passion after having worked in the administration of a bar restaurant and in direct contact with the daily preparation of coffee, he is the owner of the Curitiba’s coffee shop chain Rause – Café + Vinho. The place collects titles year after year, amongst them, the best coffee shop of Curitiba according to Veja Curitiba magazine in 2013 and 2014, Bom Gourmet Award 2013, 2014 and 2015, the largest gastronomy award in Paraná conducted by the Gazeta do Povo newspaper and present in the Top 20 of the Guide of Cafeterias in Brazil since 2013.

O The result of this mix of experiences is our desire to offer something better for everyone, with a well elaborated product that passes from generation to generation, stimulating tradition and conscious consumption.

COLLECTIVE FUNDING SUCCESS

With this first team formed, they launched the idea via collective funding, the famous online crowdfunding. Unexpectedly, they raised 700% more than the initial goal of 30 thousand reais, reaching a total of 253 thousand reais. Becoming one of the 10 campaigns that raised the most money in Brazil in 2017. See more here: www.catarse.me/cafeteiraaram

Today we count on the knowledge and partnership of over 15 local and worldwide suppliers, including craftsmen and engineers who add this passion and care to every detail of the coffee maker to extract the best from the coffee (aroma, flavor and experience), and accompany you for a long time wherever you are.

Between 2017 and 2023, new investor partners joined the business to boost growth and showcase the founder’s products worldwide. The company reached over 15 official retailers across the USA, Canada, Thailand, China, Japan, Germany, Switzerland, and France.

In 2023, Maycon Aram stepped away from management and ownership of the business to focus exclusively on his passion: Product Design. The former company, now under different ownership, has rebranded as Madeira e Café, concentrating on reselling products licensed by Maycon Aram.

SINCE 2017

Our History

SO, WHAT ARE YOU WAITING FOR TO TAKE A UNIQUE BREAK IN YOUR DAY?